In a recent announcement, Google declared it would be retiring its Checkout product on November 20, 2013. Google Wallet, the successor of Google Checkout, will allow merchants that sell digital goods or use Google-hosted marketplaces such as Google Play to be largely unaffected. Anyone selling physical goods through Google Checkout, however, will need to find an alternative online payment method.
What does this mean for you? If you are a digital merchant or a Google Play user, read up on Google Wallet and acquaint yourself with relevant changes. Otherwise, you will need to look into alternative options very soon, as Checkout will be phasing out in a matter of months.
Google has published the following timeline for Checkout’s retirement:
| Date | Product Change |
| May 20th, 2013 | Last day to sign up for Google Checkout |
| November 20th, 2013 | Last day to charge orders |
| November 21st, 2013 | Last day to ship orders |
| November 27th, 2013 | All outstanding orders will be canceled |
| December 20th, 2013 | Last merchant refunds permitted through Checkout |
Find a good alternative that’s a match for your business with the help of Brandography, your Minneapolis marketing agency. Our team of online marketing specialists will work with your company to find an e-commerce solution that fits your offerings and structure.
Partner with Brandography for a smooth transition out of Google Checkout. From search engine optimization to custom photography, our online marketing and advertising experts are here to support you. Contact Brandography today for a free consultation at (612) 460-0016, or through our online contact form.
