

eCommerce
The retailer needed help building brand awareness for its new eCommerce store, as its brick-and-mortar location was currently receiving the majority of its sales.
As a boutique, the client’s online store offered a wide selection of products. The challenge becomes knowing which products to feature and promote online to generate quality leads and drive traffic back to the site to complete online orders.
Following the creation and success of Instagram ads that attractively conveyed the uniqueness of the client’s product lines, we saw an additional opportunity to invest their PPC spend in Google Ads.
We believed this would supply us with more data about the target audience and how they were engaging with the ad campaigns. In turn, we strongly felt this would provide the client with greater brand exposure and insights about individual product performance.
The Result
Following the implementation of our PPC ad strategy, we reported that during the 4th quarter:
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