Branding Identity and Design Services

Clarify Your Message

Translating your business vision into a brand identity that people understand can be tricky. To make things more difficult, you need to match what you offer and how people perceive it in a matter of split-seconds. Some of the biggest, most well-known brands have it figured out. Our Minneapolis branding agency has it figured out, too.

Recognizable Brand Identity

Our branding experts collaborate with you on a logo that tells your story.

Sensible Rebranding

Modernize your marketing collateral without disrupting your business using proven brand design strategies.

Comprehensive Style Guide

Your style guide keeps your teams on the same page when creating and executing various marketing touchpoints.

Consistent Marketing Collateral

All your print and digital marketing will use consistent fonts, colors, and language for a unified front.

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Supporting New and Established Brands

Anyone can design a logo with a company’s name. At Brandography, we get to know you and your business before we even think about crafting your unique brand identity. Knowing where you come from, why you started your business, and what you’re trying to achieve helps us to ensure your logo tells that story quickly and effectively.

From there, our branding experts will share the importance behind every detail that makes up your brand identity. No consideration—whether your font, colors, brand guidelines or more—is too small for us! Instead, we’ll wrap them all up in a simple-to-execute style guide for your team so that nothing slips through the cracks.

If you’re an established brand needing a refresh, we’ll ask you the same questions before digging into the reasons behind your rebrand. Our approach ensures your new marketing collateral and brand guidelines reflect your new identity without confusing your existing customers.

Want to see our work in action? We put together a few brand design case studies to show you. Use them for inspiration before your branding discussion with us!

View branding design examples.

Time to Build Your Brand

Whether you’re building a brand from scratch or rebranding your business, our design strategy, expertise, and creativity bring your ideas to life.

Branding Services

- Logo that’s ready for every medium—from your website and Instagram to t-shirts and mugs.

- Brand Design Style guide featuring primary and secondary fonts and colors designed to maintain consistency across your marketing collateral.

- Brand Messaging Guidelines outlining your brand story, company’s tone, POV, values, unique selling points, and more as we build connections with your target audience and key stakeholders.

Together, we’ll unify your vision with an identity that conveys your values, capabilities, and brand personality.

Brand Identity FAQs

Why do I need a brand identity?

You trust your team to put in 8 hours a day. You may put in 12 or more yourself. Your brand identity, on the other hand, goes to work for you 24 hours a day, 7 days a week, accomplishing goals you or your team don’t always have time for. This includes:

Establishing and strengthening brand loyalty. When people can recognize you, they’re more likely to remember you when they need you most!
Communicating your values. Highlight your business’ unique strengths and priorities — the “why” of doing what you do.
Bolstering your credibility. Consistency across your physical and digital media helps consumers trust you.

What all goes into a logo design?

You know them when you see them. But how did the world’s most well-known brands come up with their logos? The same way you will with us — one step at a time.

We’ll figure out how to pair important design principles like simplicity, timelessness, scalability, and appropriateness with your target audience to your brand identity. We’ll ask you if you prefer a logomark (like the Nike ‘swoosh’ image) or a logotype (like the text-based ‘Coca-Cola’ logo). Then, we’ll sketch, revise, sketch again, and discuss next steps, such as whether you’d like to split test various logos with your customers, before offering you the final deliverable.

Why are my brand’s colors important?

Marketing is all about emotion, and emotions can be powerful. In fact, many designers and branding experts have attempted to generalize each color’s personality (red means “exciting or bold”, yellow means “optimistic”, blue means “trustworthy”). The truth is, there’s no one-size-fits-all approach for the colors you choose — red also means “angry”, yellow is “cowardly”, and blue is “sad”. It’s all about context.

Alongside your logo, your brand’s colors will deliver a subtle, yet effective, message about your brand identity in the few seconds it takes a new customer to view them. Logos or colors can do fine on their own, though by working together, they’ll drive home any final message you’re trying to convey about your company.

Why do I need a branded font?

Just as colors represent the classic way of showing off your brand’s personality, fonts represent a more modern approach — especially when it comes to your digital presence. Think of the jokes made about brands that got stuck with “Papyrus” back in the day. You don’t want that to be you.

Like your logo and your colors, your brand’s font needs to be simple, timeless, and appropriate. You’ll also need to choose an assortment of fonts that complement, rather than distract, from one another. This is not a subjective choice you need to make, either; in some cases, choosing the wrong complementary fonts can lead to trouble when it comes to accessibility.

What may seem like a simple task gets more complicated once you take into account “web safe” fonts for your digital communications, or paid/licensed vs. free fonts anyone can use — including your competition.

What information about my business will branding experts need to know?

Typically, our branding experts will ask you about your company (Do you sell products? Offer services? Work with other businesses?) and any issues you currently have with gaining traction. They’ll also gather information about the personality you’re trying to convey. Do you like bolder colors or softer ones? Is the tone of your messaging to the point or do you play around a little?

Depending on how much help you need with your brand identity, they may go deeper. It’s best to know everything about your industry, your target audience, and even your competitors before we dive in.

More of a pack than an agency

When you partner with our team, you’re not just getting our expertise. You’re taking on our passion, too. Our branding experts work alongside our team of strategists to bring you a design strategy that actually makes a difference. We love this stuff, and we’re not afraid to show it.

See, we don't "do" marketing. We live it. And similar to packs, we work together for one common goal: elevating your business!

Collaboration means we’re examining your marketing potential from every angle. This is how we keep you competitive and drive those KPIs. You know your brand; we know the business. Get in touch with our Minneapolis branding agency to explore how a refined identity elevates your story.

I want recognizable branding.