Your website is your most important marketing tool. Ensure that your copy is working to grow your brand.
Great Copywriting Has the Difficult Challenge of Needing to Accomplish Two Significant Tasks at Once
First, and foremost, it must concisely and comprehensively describe your brand and the value that you provide to your consumers. Secondly, it must communicate your digital strategy to search engines to attract new visitors to your site.
Is your brand's web copy doing both?