Industries
B2C, eCommerce
Project Overview
Earl Giles (a Minneapolis-based company that artfully crafts and distributes non-alcoholic elixirs, syrups, tonics, and mixers for restaurants and bartenders) needed a new company website to achieve two fundamental goals:
- Promote and sell its inventory of cocktail products to a broader audience.
- Raise awareness for its new restaurant location, private tours, and onsite Apothecary.
The company desired a website showcasing its unique brand personality and service offerings to generate excitement and build a strong fanbase for its grand opening.
Challenge
Earl Giles wanted to revamp its outdated website from a 1-page design to an SEO-friendly website that would
- Allow their team to make changes, add content, and upload cocktail images, as needed
- Manage and sell inventory online
- Encourage users to make reservations
In addition, the company wanted to actively promote and sell products online to a broader range of customers, requiring a completely new design and platform to accommodate their eCommerce store.
Services
- Strategy
- Content Creation
- Search Engine Optimization
- Website Design
- Website Development
- Search Engine Marketing
- Email Marketing
Solution
Working closely with the Earl Giles team, Brandography set out to create a strong SEO foundation for the website. From there, we designed a gorgeous website showcasing Earl Giles’ unique brand messaging and selection of cocktail products while simultaneously generating excitement and local buzz surrounding the launch of its first-ever restaurant.
From content creation to creative design and development, we built a custom restaurant website and eCommerce store that provides engagement opportunities and offers a simple navigation and checkout experience to convert new users into loyal customers.
Ready To Learn More?
Get in touch with our team today to learn how we can help you grow your business through digital marketing.
