Earl Giles (a Minneapolis-based company that artfully crafts and distributes non-alcoholic elixirs, syrups, tonics, and mixers for restaurants and bartenders) needed a new company website to achieve two fundamental goals:
- Promote and sell its inventory of cocktail products to a broader audience.
- Raise awareness for its new restaurant location, private tours, and onsite Apothecary.
The company desired a website showcasing its unique brand personality and service offerings to generate excitement and build a strong fanbase for its grand opening.
Earl Giles wanted to revamp its outdated website from a 1-page design to an SEO-friendly website that would
- Allow their team to make changes, add content, and upload cocktail images, as needed
- Manage and sell inventory online
- Encourage users to make reservations
In addition, the company wanted to actively promote and sell products online to a broader range of customers, requiring a completely new design and platform to accommodate their eCommerce store.
- Content Creation
- Search Engine Optimization
- Website Design
- Website Development
- Search Engine Marketing
- Email Marketing
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