Why Are Companies Increasingly Choosing a Fractional Marketing Leader?
Many companies have hired one or two employees to run their marketing team, but are now realizing that those people have more work than they can manage. This typically means things are dropped, new tactics aren't being considered, and the marketing is feeling more reactive and less proactive. This is where a Fractional Marketing Leader can step in and help. FML's can be as involved as your team needs helping anywhere from goal creation, budget management, marketing execution, and more.
Goal & KPI Creation
Defines and creates goals and KPIs that your marketing should be achieving.
Manage Budgets
Defines realistic budgets, reviews P&L, and ensures the money that's being spent is put to good use.
Collaborates Across Departments
Collaborates across the internal team as well as outside vendors to ensure everyone is working towards the same goals.
Execute Marketing Strategies
A Fractional Marketing Leader helps roll out the strategic marketing plan that was created.
How Could You Benefit from a Fractional Marketing Leader?
A Fractional Marketing Leader can provide the insights we gain in real-time. That means we can understand, advise, and act on:
- What’s working (and not working) in your vertical
- Where to invest time and resources and where to pull back
- What strategies and tactics are other industries using successfully
- Which platforms are delivering ROI and hitting your actual goals
- What AI tools are game-changers (and which are going to be obsolete)
The Ideal Fractional Marketing Partner
Fractional doesn’t mean “distant.” It means a human that’s invested, collaborative and a passionate part of your culture. People who could benefit from a Fratctional Marketing Leader could include companies who:
- Have ambitious growth goals
- Need a strategic marketing voice at the table
- Want actual results, not just reports
- Doesn’t want to or can’t build a large internal team
First-Hand Strategy Leads to Real Outcomes
After joining the team of a renowned eCommerce store, our strategic guidance led to measurable improvements to organic visibility and site performance.
- Organic visibility (impressions) skyrocketed by 35%
- The volume of ranking keywords jumped from 26,000 to 31,000 (and growing)
- Achieved ranking improvements to their core target terms
- Drastically improved site performance, increasing their speed score from 27/100 to 93/100
Let's Get to Work
Not every company needs a full-time CMO, but every brand deserves strong marketing leadership.
Let's connect to see how a Fractional Marketing Leader can benefit your organization.
