Marketing and Content for a Medical Device Manufacturer

Leveraging Optimization Split-Testing to Increase Conversions

Industries

Healthcare / Medical Device

Project Overview

SmartVest wanted to know if there was a way to get more people to click on and download the informational packet.

Challenge

SmartVest wanted to increase the number of people who downloaded their informational packet.

Services

  • Strategy
  • Content Creation
  • Search Engine Optimization
  • Website Design
  • Website Development

Solution

We used Google Optimize to test out 2 different landing page copy options. We were able to increase the conversion rate on one of their most valuable lead generation forms by 50%.

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