Utepils Brewing Pontoon Afternoon Can Design

Attractive New Can Design for Raspberry Kolsch-Style Beer


Startup / VC

Project Overview

Utepils, a European-style brewery in Minneapolis, MN, needed a can design to promote its new raspberry Kolsch-style beer for the summer.


The company needed the design to complement its sister beer, Plaid Bikini, and creatively depict the beloved Minnesota lazy summers (i.e., spending time on the lake, floating on the water, and sharing stories with close friends).


  • Strategy
  • Branding and Identity
  • Print Marketing Materials
  • Content Creation


Brandography designed a can for Utepils called Pontoon Afternoon. The design paid homage to Plaid Bikini in terms of style and illustrations, but our team included Easter eggs along the exterior of the can to help depict the relaxing, carefree spirit of Minnesotan on the lake, including a discarded wallet and cell phone in the water, an anchor to depict the mood of settling in for the day, as well as a scenic forest setting in the backdrop to set the mood.

In addition to the can design, we also created a description for the beer to appear on the back to bring the entire story, mood, and narrative together.

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