Luckily for smaller craft brewers, you don’t need a Super Bowl commercial to sell beer today. That doesn’t mean branding is any less important. In fact, as a craft brewer your brand is the most powerful marketing and sales tool in your arsenal! You may have exceptional and distinctive tasting beer or spirit, but it takes effective branding and strategic marketing tactics to build an exceptional and distinctive brewing business.
So, what’s your story?
Keep scrolling or select a topic below and discover how Brandography can help build your brewery’s brand and grow your business. Leave the digital marketing to us so you can keep doing what you love for years to come!
Branding & Design
Before you can keep attention, you need to catch it!
Overview of Branding & Design Products and Services
For startup craft breweries, branding and identity is the most important piece of the puzzle. You can brew the greatest beer in town but none of it will matter if your branding falls flat. While people enjoy the taste of good beer, it’s the experiences and emotions connected with that beer that will keep them coming back. Building a truly unique culture that customers want to be a part of time and time again is essential for a brewery to succeed. This begins and ends with great branding.
Brand Identity and Standards
It all starts here. Developing a brand identity and brand standards guide explains what your brand is and how you’re going to communicate it?
Without a great logo, you just have beer. A well-crafted logo will perfectly compliment your brand and distinguish you from the others (and sell more beer).
Signage, business cards, menus, letterhead, email signatures, and more. Every piece of business collateral must consistently communicate your brand.
What will your tap handle look like? How will you package your six-packs? More importantly, are those ideas on-brand?
Branded shirts, coasters, coozies, and pint glasses all transform your customers into brand advocates.
If it doesn’t have a website, does it even exist?!?
Overview of Website Design & Development Services
Today, every business must have a website and your brewery is no different. But instead of just having a website, you need to make your website work for you! A well-designed and built website will capture every visitor by telling your brand’s story and engage customers by showing them why they should drink your beer.
Websites should be beautiful and people take note when they’re not. A uniquely crafted and on-brand web design is worth every penny.
Make your website do what you want it to do with great web development. Whether it’s getting visitors to contact you, highlighting a new taproom special or promoting a beer release, web development must be a priority.
Selling swag and clothing online is an easy money maker for breweries. Incorporate eCommerce into your website so your customers can get what they want, when they want it.
Ongoing Maintenance and Management
Without regular attention and maintenance, even the best websites will start to struggle. Make sure you have a website management plan in place before going live.
Social Media Creation and Management
Facebook, Instagram, and Twitter are just the tip of the iceberg. For startup breweries, social media is the best place to communicate to your customers and build (and retain) a loyal following.
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Photography and Video Production
Because you can’t quite taste things on the internet yet!
Overview of Photography and Video Production Services
Nothing engages online visitors like great photography and videos. Across nearly every industry, pictures and videos capture and hold attention better than any other online content. For those in the brewery business, custom photography and videography of your taproom, products, brewing products is a must.
Great custom photography is essential for any startup brewery and tells your brand’s story in ways words just can’t. Photos of products, taprooms, the brewing process, and lifestyle shots help to cultivate an emotional connection between your brewery and your customers.
Custom videos are a great way to engage your customers online and the opportunities are endless.
From targeted facebook ads to press releases, let’s tell the world about your new products!
Overview of Digital Marketing Services
Every brewery and their uncle is online today. To cut through all that noise, you must have a strategic digital marketing plan that not only reaches your customers, but helps your customers reach you.
PPC and Social Media Advertising
Paid advertising is the quick way to get your brewery in front of those who want to see you most. From pay-per-click campaigns on Google to Facebook and other social advertising platforms, the ways to target your customers are endless.
Google runs the show and SEO is what makes them like you. Consistent SEO work will get your brewery ranking higher in online searches and push more people to your brand!
Stay top of mind by staying top of the inbox. Email marketing is a effective medium for communicating promotions, events, beer releases, and more!
Blog Creation and Management
A brewery’s blog is the perfect place to connect with your customers and enhance SEO at the same time. Regular blogging also creates engaging content that can be shared across social media and other pages.
Press releases are the more traditional way (yet still very effective way) of drawing attention to your brewery. Every big announcement at your brewery should include a press release that gets distributed to traditional media as well as online press release sites.
Unleash Your Brewery or Distillery with Brandography!
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