Branding and Digital Marketing for New Breweries

So you started a brewery or distillery... Now what?

Luckily for smaller craft brewers or distillers, you don’t need a Super Bowl commercial to sell drinks in today's digital age.

That doesn’t mean branding is any less important. In fact, as a craft brewer your brand is the most powerful marketing and sales tool in your arsenal! You may have exceptional and distinctive tasting beer or spirit, but it takes effective branding and strategic marketing tactics to build an exceptional and distinctive brewing business.

From product design and the look and feel of your website to how you write marketing copy and where you advertise, all aspects of your marketing plan MUST work together to tell a unique, convincing, and relatable story about why someone should drink your beer or spirit over the other guy’s.

Woman Drinking Seltzer
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Photo of whiskey brand on bottle
Helping Create a Solid Brand and Web Presence for a Start-Up Whiskey Distiller

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Brand Identities

Determine or refresh your brand's identity with a logo and branded marketing collateral.

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Website Design & Development

Cutting edge websites strategically designed to convert.

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Photo & Video Content

Enhance your product’s image, explain your services and processes, or simply tell a story with photos and video.

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Marketing

Arming your team with agile, cutting-edge marketing solutions to grow your business.

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So, what’s your story?

Keep scrolling or select a topic below and discover how Brandography can help build your brewery’s brand and grow your business. Leave the digital marketing to us so you can keep doing what you love for years to come!

Branding & Design

Branding and identity is the most important piece of the brand-launch puzzle. You can make the greatest drink in town but none of it will matter if your branding falls flat. Building a truly unique culture that customers want to be a part of time and time again is essential for a new craft beverage company to succeed.  This begins and ends with great branding.

Branding & Design Service Include

Brand Identity and Standards
It all starts here. Developing a brand identity and brand standards guide explains what your brand is and how you’re going to communicate it?

Logo Creation
Without a great logo, you just have another drink. A well-crafted logo will perfectly compliment your brand and distinguish you from the others (and sell more of your craft beverages).

Collateral Design
Signage, business cards, menus, letterhead, email signatures, and more. Every piece of business collateral must consistently communicate your brand.

Product Packaging
What will your tap handle look like? How will you package your six-packs? More importantly, are those ideas on-brand?

Swag Items
Branded shirts, coasters, coozies, and pint glasses all transform your customers into brand advocates.

Website Design & Development

Today, every business must have a website and your brewery is no different. But instead of just having a website, you need to make your website work for you! A well-designed and built website will capture every visitor by telling your brand’s story and engage customers by showing them why they should drink your beer.

Web Design & Development Service Include

Web Design
Websites should be beautiful and people take note when they’re not. A uniquely crafted and on-brand web design is worth every penny.

Web Development
Make your website do what you want it to do with great web development. Whether it’s getting visitors to contact you, highlighting a new taproom special or promoting a beer release, web development must be a priority.

Ecommerce
Selling swag and clothing online is an easy money maker for breweries. Incorporate eCommerce into your website so your customers can get what they want, when they want it.

Ongoing Maintenance
Without regular attention and maintenance, even the best websites will start to struggle. Make sure you have a website management plan in place before going live.

Social Help
Facebook, Instagram, and Twitter are just the tip of the iceberg. For startup breweries, social media is the best place to communicate to your customers and build (and retain) a loyal following.

Photography and Video

Nothing engages online visitors like great photography and videos. Across nearly every industry, pictures and videos capture and hold attention better than any other online content. For those in the craft beverage business, custom photography and videography of your taproom, products, brewing products is a must.

Photo & Video Services Include

Photography
Great custom photography is essential for any startup brewery and tells your brand’s story in ways words just can’t. Photos of products, taprooms, the brewing process, and lifestyle shots help to cultivate an emotional connection between your brewery and your customers.

Video Production
Custom videos are a great way to engage your customers online and the opportunities are endless.

Marketing

Every brewery or distillery (and their uncle) is online today. To cut through all that noise, you must have a strategic digital marketing plan that not only reaches your customers, but helps your customers reach you.

Marketing Services Include

PPC & Social Media Advertising
Paid advertising is the quick way to get your brewery in front of those who want to see you most. From pay-per-click campaigns on Google to Facebook and other social advertising platforms, the ways to target your customers are endless.

SEO Services
Google runs the show and SEO is what makes them like you. Consistent SEO work will get your brewery ranking higher in online searches and push more people to your brand!

Email Marketing
Stay top of mind by staying top of the inbox. Email marketing is a effective medium for communicating promotions, events, beer releases, and more!

Blog Creation & Management
A brewery’s blog is the perfect place to connect with your customers and enhance SEO at the same time. Regular blogging also creates engaging content that can be shared across social media and other pages.

Press Releases
Press releases are the more traditional way (yet still very effective way) of drawing attention to your brewery. Every big announcement at your brewery should include a press release that gets distributed to traditional media as well as online press release sites.

Let's Get Started

Get in touch with our team today to learn how we can help you grow your business through digital marketing.

Brandography did a wonderful job making the website for our brand-new beverage company. They were easy to work with, the site looks fantastic, and it's so satisfying to see orders rolling in from our site!

Sundays Seltzer