All eCommerce sites aren’t created equal. And they shouldn’t be. Every eCommerce store is different in the products it offers, the design it uses, and the desired user-experience it delivers to customers. Many of the points we have touched on throughout this blog series have focused on how the front-end of the website affects the UX. However, the real motor for any eCommerce website resides in the backend and the platform it is built on.
For most business owners, the words Magento, Bigcommerce, and WooCommerce mean absolutely nothing. But for eCommerce web developers, these are the lifeblood of beautiful and profitable online stores. Each eCommerce platform has its own quirks and way of doing things that will either benefit or hinder the site based on what the business is trying to achieve.