Molekule, a high-end air purification company, came to Brandography to increase conversion with a better UX and fewer site lags.
Frequent site lags or crashes.
Confusing UX that led to lower conversions.
Their cumbersome e-commerce platform wasn’t meeting their growing needs, but they worried re-platforming would be time-consuming and expensive.
- Magento to Shopify migration for a simpler, more effective site.
- eCommerce best practices, including upsells, subscriptions, product description pages, and consistent check-out process.
- Fast turnaround time with a full replatform in a matter of months without pre or post-launch issues.
- Plugins combined across departments to eliminate unnecessary duplicates.
“Our ability to better offer and manage our subscription service has greatly increased. We can offer more promotions and respond to customer needs faster. And we can now improve our partnerships as we can more easily integrate with their apps.”
- Molekule Representative
Molekule’s Magento site left a lot to be desired. Its structure was confusing to customers, and a custom-coded back-end made it difficult for their team to update basic information. They were unsure about handling subscription services and expanding to international markets while maintaining a similar customer experience. Along the way, they weren't confident that Shopify was the right platform for them.
“Your website platform directly impacts user experience and conversion rate. So, getting the right platform is key,” said Allen Bredeson, Brandography’s Director of Client Services. “When redesigning a website, we always start by pinpointing the platform and theme that best serves your needs and KPIs and build from there.”
A timely Magento to Shopify migration gave the Molekule team what they needed: a functional website that made sense to users. They now enjoy significant cost savings in general operations, with fewer consultations and developers.
“The transition moved so fast we were surprised that at launch and post-launch, we had very few issues,” said a Molekule representative. “The integrity of four years of customer and sales data was successfully transitioned—a pleasant surprise!”
After this transition, their new user-friendly website dramatically increased conversions and subscriptions because customers could find what they needed. And since the new site was built on such a strong foundation, there hasn’t been one outage since launch.
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