Quick… give me five adjectives that describe your brand? If your brand were a person, what kind of music would it listen to? Does your brand feel most comfortable wearing a pair of Air Max’s, Birkenstocks, or Gucci? If you were able to answer these questions quickly, congratulations; you likely have a pretty solid grasp on your brand. However, the truth is that many business owners do not take the time to sufficiently develop their brand’s identity. While many small companies are able to scrape by with just a logo and a tagline, the digital marketing world demands a much more comprehensive approach and strategy.
If you’re a business owner, you’ve likely started developing a brand identity and may not even know it. Do you use a distinct voice when posting to social media? Is your logo consistently displayed? Do your marketing materials use the same fonts and colors? All of these factors are part of your business’s brand identity. When it comes to building an eCommerce website, your brand must evolve from a witty weekly Facebook post into a consistent, strategic, and reputable digital salesperson.