The customer is always right. That’s why this is the first thing you must consider before building an eCommerce website. Attracting, engaging, and retaining customers is the goal of any business and an eCommerce site should be built to do just this. Achieving this begins with a contemporary web design and an intuitive user-experience.
Have you ever walked into a store that was a mess? Displays are crooked, light bulbs are out, items are scattered on the floor; you can’t get out of that place fast enough. The same is true with an eCommerce website. Just like a brick and mortar location, an online store should feel comfortable and engaging and make shopping easy and intuitive for customers. You would never stand for disorganization in your store – it’s vitally important that same commitment to your customers is communicated in your eCommerce website design.