Finding the right eCommerce platform can feel challenging, especially when the digital marketing world seems everchanging. You want to offer your customers the ideal shopping experience without continually navigating new software problems on your end. How do you know where to invest your resources and which platform will stay relevant?
In this article, we’ll look at why a Magento to Shopify migration is a worthwhile investment for KPIs, client satisfaction, and your own peace of mind.
Talk to our team about a Magento migration.
Why Make the Move to Shopify?
Moving an eCommerce website from Magento to Shopify can be a strategic decision for your brand. Here are some common reasons why businesses choose to migrate from Magento to Shopify:
- It’s Easy to Use (So Your Team Can Spend Less Time in the Backend)
Shopify is known for its user-friendly interface and easy setup; it’s designed to be accessible for users with various technical and back-end knowledge. If Magento’s complex interface takes too much time for your team to navigate and update, you’ll benefit from Shopify’s simplicity.
- There’s Opportunity for Scalability (So You Can Grow the Business the Way You Want)
Shopify is a solid platform for businesses experiencing rapid growth because it can handle increased traffic and transactions seamlessly. Not to mention, Shopify Plus offers advanced features for larger enterprises.
Read about the differences between Shopify and Shopify Plus.
- It’s a Hosted Solution (So You Can Eliminate an Unnecessary Expense)
Shopify is a fully hosted platform; hosting is included in the subscription fee. This setup means you and your team don’t have to manage your own hosting infrastructure, unlike Magento, which requires separate hosting arrangements.
- It Automatically Handles Many Updates and Maintenance (So You Can Get Time Back)
Shopify automatically takes care of many updates, security, and maintenance tasks. With Magento, managing updates and ensuring security can be more complex, time-consuming, and require additional resources.
Side note: While Shopify handles most updates, it doesn’t handle all of them. Guardography, our website maintenance package, has one of our developers review your site monthly to ensure everything is in working order, including cart functionality, state tax accuracy, and more!
- It Provides Better Uptime (So Your Customers Find You When They Want To)
Shopify is known for having excellent uptime rates (as of the publication of this article, it’s at 99.99% over the last 90 days). Not only is that good news for your user experience and brand credibility, but search engines take website availability into account in their SERPs (search engine results pages).
The Shop Feature
The Shop feature on Shopify includes a suite of tools and integrations designed to enhance customer experience and streamline purchasing.
Let’s look at the main components:
- Shop App is a mobile shopping assistant app developed by Shopify that allows customers to discover new brands, track orders, and receive personalized recommendations. Having your store featured on the Shop App increases brand visibility and makes it easier for customers to follow them, leading to potential repeat purchases.
- Shop Pay is Shopify’s accelerated checkout option. It allows customers to securely save their payment and shipping information, enabling faster, one-click checkout on Shopify stores. By reducing friction at checkout, you can boost conversion rates (this is especially useful for mobile users.)
- Shop Minis are immersive in-app experiences within the app that allow brands to create unique storefront designs, product recommendations, and interactive elements. This curated shopping set-up enhances brand loyalty and drives customer engagement.
- Order Tracking is easy for brands that use Shopify. Customers get real-time updates on shipping progress, estimated delivery times, and notifications when the package is nearby. This feature increases transparency and keeps customers informed, reducing post-purchase anxiety.
Benefits of the Shop Feature for Merchants
For Shopify merchants, leveraging these Shop features contributes to a stronger eCommerce presence:
- Increased Brand Visibility. With the Shop App, customers are likely to discover new brands and receive recommendations based on their shopping habits.
- Higher Conversions. Shop Pay’s one-click checkout is known to increase conversions, particularly for mobile shoppers.
- Enhanced Customer Experience. Combining order tracking, personalized recommendations, and ease of checkout results in a seamless customer experience that drives satisfaction and loyalty.
Site Migration Hesitation: What We’ve Heard
Hesitation about a site migration is common. Here are a few things we hear from prospective clients who know their site needs a change but are worried about the process:
“There’ll be too much downtime during the transition.”
Some clients worry that a website migration will interrupt their revenue stream. But our team’s efficiency means a seamless transition.
“The website will look different.”
While we can rebrand your site, we can also accomplish a migration that looks on-brand and familiar to loyal customers.
“A Magento migration will be too complicated.”
You can leave the migration complexities to us. We execute Magento to Shopify migrations all the time; our team knows what needs to be done and how to do it right the first time.
During the migration process, we’ll keep you in the loop. Before you know it, your site will run with better features, reporting analytics, and customer satisfaction than ever before.
Read Real Results From a Client
See how one of our clients saw a 151% increase in mobile conversions after investing in a Magento to Shopify migration with the help of the Brandography team.
“Our ability to better offer and manage our subscription service has greatly increased. We can offer more promotions and respond to customer needs faster. And we can now improve our partnerships as we can more easily integrate with their apps.”
– Client.
Move to Shopify. It’s Time.
If you’re ready for a change, chat with one of our eCommerce development professionals. We’ll dive into your website’s existing roadblocks and future goals. Our efficient migration process ensures a smooth transition so you can get back to business without missing a beat.
Schedule a 1:1 consultation with the Brandography team using the form below!
