For the Award Winners

October 30, 2013

Demonstrate your worth – and unique advantage – to your readers.

At the end of Brandography’s series on blog and website copywriting, we’re going to look at a slightly trickier tone. How do you talk about your company’s achievements while adding value for your reader?

SEO Copywriting
Talk about awards or hard-to-get certifications

If you’ve reached the top levels in your industry or received honors in service excellence, congratulations! You don’t want to hide awards or hard-to-get certifications, as they increase your credibility and boost consumer confidence in your business. Yet, you want to make your webpage content and blog posts useful to your reader. How do you find a balance?

Ask yourself:

  • Do I have unique awards that convey my credibility?
  • Do I have excellent reviews on common rating sites (e.g., Yelp or Angie’s List)?
  • Are my customers looking for specific qualifications on my offerings?

Throughout this series on writing styles and optimized content, our web agency has pushed a major point – always focus on the benefit to the reader. This can be tricky when your writing style emphasizes your accolades. Follow up your achievements with the way it helps the client. For example, “We won this great award for fast delivery, which means you don’t have to wait for weeks to receive your purchase!” This way, you can connect your reputation to customer benefits.

Gain equilibrium and find new opportunities to leverage your awards with online marketing and advertising help from Brandography. Our Minneapolis marketing agency is always looking for ways to help clients succeed. Whether you are looking for managed SEO content writing services, website creation services, graphic design, or more, find the answer at Brandography. You can reach our Internet marketing and web company at (612) 460-0016, info@brandography.com, or through our online contact form.

 

 Reputation-Focused Copy – 260 Words

Trust the best carpet cleaning service in the Twin Cities area to give you excellent service and stellar results. 

At ZEROREZ®, we take carpets seriously. Unlike other carpet cleaning services, we use a patented, lab-tested cleaning solution called EMPOWERED WATER™ for safe, long-lasting care. EMPOWERED WATER™ is electrolyzed and oxidized using state-of-the-art generators, resulting in a powerful cleaning solution without toxins or chemicals.

Ecologically safe, the lack of harsh soaps or detergents makes EMPOWERED WATER™ completely harmless to pets and children. Additionally, our verified carpet water extraction process helps your carpets dry at an accelerated rate and leaves no residue that re-attracts dirt and grime.

In addition to affordable, safe, and quality processes, our Twin Cities carpet cleaning company provides:

  • Area rug cleaning
  • Pet odor elimination
  • Leather cleaning services
  • Couch, sofa and mattress cleaning services
  • Fire and water damage restoration
  • Commercial office cleaning
  • Air duct, grout and tile cleaning services 

The ZEROREZ® team of professional cleaners are ready to tackle any task and always provide their own equipment and water supplies. 

Choose ZEROREZ®, the company that continually exceeds industry standards in quality products and customer service. In the last decade, our team of Minneapolis carpet cleaners earned many awards and qualifications, including:

  • IICRC certified
  • Platinum Rating from the Carpet & Rug Institute
  • 2012 Super Service Award by Angie’s List
  • 2012 Minnesota Business Top 100 Workplaces
  • BBB Accredited Business

Enjoy minimal inconvenience, non-toxic carpet cleaning, and long-lasting results.

Contact ZEROREZ® to schedule an appointment at (866) 937-6739, www.zerorez.com, or through the Store Locator Portal for the closest Minneapolis carpet cleaning location.

Share with a friend: