Good Measure Website Redesign + Ongoing Marketing

Shopify Website Update for a Startup Company


Startup / VC

Project Overview

Good Measure (a new General Mills brand) engaged Brandography to build out their direct-to-consumer channels within an integrative strategy. 


Good Measure needed to increase awareness of their brand new products and talk about the benefits of the food without referencing General Mills or the health benefits the product has for people with type 2 diabetes.


  • Strategy
  • Branding and Identity
  • Content Creation
  • Search Engine Optimization
  • Website Design
  • Website Development
  • Search Engine Marketing
  • Email Marketing


Brandography co-piloted their branding, and has taken over Good Measure’s marketing for SEO, email marketing, Paid Social Media, Google PPC, Conversion Rate Optimization, and sits on their leadership team co-owning marketing strategy.

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