Transforming the Customer Experience with a WordPress to Shopify Migration

Outdoor GreatRoom Case Study


Outdoor GreatRoom, a brand offering sophisticated outdoor fire pit tables, needed an extensive website overhaul, including how their products were organized. Brandography came to the rescue.


  • The combination of WordPress and Shopify wasn’t the right fit for their team. 
  • There was uncertainty about whether restructuring their site would have a strong enough ROI.
Outdoor Great Room Logo


Slow site that was difficult for customers to navigate.

Confusing checkout process.

eCommerce products weren’t organized at a variant level.

A complex back-end setup made it hard to manage and update information on the site.



sessions increase (from the previous month)


conversion increase (from the previous month)


Much Easier Time Editing Site


  • Migrated the site from WordPress and Shopify to strictly Shopify.
  • Extensive overhaul reorganizing variations, SKUs, and related products.
  • eCommerce best practice with new product description pages, upsell opportunities, and streamlined check-out process.

“Working with Brandography for our website migration was an absolute pleasure. Not only were they willing to help on the smallest of details, their invaluable expertise and range of knowledge of website development ensured that all facets of the migration were addressed during the project. Whether it was picking the right theme to ensure our current and future needs were hit, or making sure our SEO was handled with care at each step, Brandography treated this project with utmost care, which you don't often see in other companies. Overall, we were provided with a top-tier, comprehensive, and experienced team that allowed us to successfully launch the new website right on schedule.”

- Dan L., HNI Corp

The Outdoor GreatRoom Company had a lot of products to offer their customers, but the lack of intuitive organization meant people couldn’t find what they were looking for. 

Brandography migrated and restructured the site, making buying easy for site visitors.

Mega Menu Outdoor Greatroom
Outdoor Great room Website mock up

“Their website project transformed how they merchandised their products. We showed them different ways to use filters and metafields, which let them dictate their product sheet,” said Chad Stewart. “They weren’t sure what technological capabilities they needed to make it happen. We found the best Shopify theme for their complex eCommerce needs, and now their product setup is organized and optimized.” 

The result of all this hard work and planning? Their new Shopify site is easy to navigate, streamlined, and user-friendly. Sessions and conversions have drastically increased, meaning more people can enjoy bringing home outside.

Ready to Learn More?

Get in touch with our team to learn how we can help you grow your business through digital marketing.