The newest landing page trends have been announced for 2023. This means it may be time to reassess how your pages are performing—and if they’re due for a touch-up.
Read on to see how well-aligned you are with these trends, then shoot us a message if you’d like a full-blown assessment of your pages from our team of experts!
Website Landing Page Design Trends to Try in 2023
Now that you know the essentials for the best landing page, let’s talk landing page trends. By combining best practices for landing pages with these modern expectations, you’ll start delighting your users the moment they arrive.
#1. Minimalist design
It appears a minimalist approach to landing pages is here to stay—at least for now. And in 2023, it’s only getting cleaner, simpler, and easier on the eyes.
Continue to push for simplicity and functionality in your website landing page design. White space is not your enemy here! Make navigation easier for your visitors with simple fonts & clean lines.
If you’d like to try something a little bolder, go with drop shadows or depth on your CTAs or images. This is a simple, yet effective way to add visual interest without distracting your visitors.
#2. Interactive elements
We mentioned earlier how important engagement is for landing pages. What could be more engaging than a quiz, poll, or game (spin the wheel, anyone?).
As long as the goal for your landing page is clear, you could consider interactive elements like these. There are many integrations available that make embedding interactive elements on your landing page easy. They are especially effective if you use them to gather leads in place of a form.
#3. Live backgrounds
A new trend we’re seeing in website design, and landing page design specifically, is the use of a live background. These are backgrounds that act like videos, playing silently in the background over a large chunk of your page.
Live backgrounds offer your users an immersive experience and get them to focus as soon as they arrive. To avoid being too distracting, however, you’ll want to aim for a short loop that plays to your visitor’s emotions. This will ensure you’re not confusing them by delivering a separate message from the one on your landing page.
#4. Scrolling CTAs
Sometimes, a visitor simply isn’t ready to convert when they arrive—especially when it comes to product landing pages. Other visitors are more goal-oriented. They plan to convert, but they want to learn more before filling out a form or pressing a CTA.
A scrolling CTA is a non-intrusive way to stay with your visitors below the fold as they move down your landing page. Many will appreciate not having to search for your CTA or form again after doing so.
#5. Custom illustrations
You’re already investing a lot of time and creative resources to prove you’re an authority on your product or service. Don’t skimp when it comes to your graphics or illustrations. Not only will they add personality to your landing page, but they may even help you stand out from your competition.
There are several tools online, some of them free, that can help you with custom design for infographics or illustrations. By choosing to customize, you’ll also have more control over how to direct visitors to your CTA or form.
For some great, modern landing page examples, check out this blog by popular tech reporter Erik Qualmann at Socialnomics.net.
One More Thing: How Landing Pages Can Increase Organic Search Traffic
Many times, a marketing team will create a landing page to tie into an email campaign, social ad, or other online post, such as a guest blog. These are usually considered “paid” tools for increasing your traffic.
However, the best landing pages should also be designed to increase organic traffic over the long haul. This is done through:
- Performing a SERP analysis on your landing pages
- Following proper user experience (UX) principles
- Using content marketing best practices
No matter how your visitors get to your landing page, you should only give them one conversion point to act upon. This could be a newsletter signup, requesting a free trial or demo, or making a purchase.
There are two main approaches for website landing page design to ensure your organic visitors don’t “bounce” from your website before converting. These visitors arrived expecting something from you—now it’s time for you to deliver.
Landing pages, especially product landing pages, are sometimes described as “destination pages”. These pages must display content that is a logical correlation of the advertisement, search result, or link your visitor clicked on.
The best landing pages will avoid any possible distraction that could cause a visitor to click away—including links to another page on your site. Ensure there is minimal navigation in order to encourage the visitor to complete the desired action. The entire point of your destination landing page is to convert.
Lead Capture Page
A landing page can also be categorized as a “lead capture page.” Here, the purpose is to convert visitors on your site into leads. This typically includes a form to capture an email address and other information. Most times, this will be in exchange for a lead generation tool, like a free demo, guide, or trial.
Visitors to your page may come directly from external sources as mentioned above. They might also find the page as they navigate toward information that is pertinent to them. Any page that has a goal action for the visitor to complete can be considered a landing page.
Ask Brandography to Help You Achieve Better Website Landing Page Design
Brandography remains on the cutting edge of the latest landing page trends to help you improve your design, optimization, and ranking.
If you’re ready to generate more leads and start ranking for the questions your customers are searching for, we invite you to contact us for a free consultation today.