Your business needs a website, but you probably already knew that. American eCommerce sales in 2015 grew 14.6% over the previous year totaling $341.7 billion while sales in Q1 2016 totaled a cool $92.8 billion. If you’re not selling online, you’re missing out on a part of this pie. For many businesses, an eCommerce website is the most powerful tool in their arsenal, allowing them to reach customers around the globe. But before launching an eCommerce site, it’s important for business owners to understand and plan for the time required to build, run, and maintain their digital presence. Starting an eCommerce site without a sound strategy and team in place is a surefire path to chaos and failure.
Throughout this blog series, we will dig into five areas that every business owner needs to consider before launching or refurbishing their eCommerce site. These five areas are:
This, above all, is important for your eCommerce website. Putting yourself in the customers’ shoes (or eyeballs!) will help you decided what features are needed in your eCommerce site design. In this blog, you’ll learn how to optimize your website for your customers’ needs and expectations and create an unmatched user-experience.
Read this blog now! The strategy you take when building or updating your eCommerce site depends on your primary goals for both your customer and your business. Having a grasp on these key performance indicators is imperative for building a successful website. In this blog, you’ll learn what metrics are particularly important for your business, how to build out an eCommerce strategy, and how to use Google Analytics to supercharge your eCommerce goals.
Read this blog now! How will your eCommerce website be affected by the rest of your owned online assets? If you have developed a digital presence for your business that may include a website, social media profiles, email marketing, digital advertising, CRM, or inventory management system, you should consider how they can support, reinforce, and drive traffic to your eCommerce website. In this blog, you’ll learn how to integrate your digital resources to increase sales, spread brand awareness, and keep happy customers coming back.
Read this blog now! Building and maintaining an eCommerce website is a big job. So who’s going to do it? Determining how hands-off you would like to be in the creation, update, or management of your eCommerce site is imperative before beginning. This is also especially important to consider when projecting future growth as the tasks, orders, and scope increases. In this blog, you’ll discover strategies to make the most of the assets available to you including: hiring an agency, choosing a more automated platform, and dividing responsibilities among your team.
Read this blog now! Type in “eCommerce site” into Google and you’ll get a bunch of odd names like Magento, Big Commerce, and Shopify. There are many different platforms to build an eCommerce site with and what works well for one company might not work for another. In this blog, you’ll get a better understanding of the pros and cons of each of these platforms in order to select the one that fits your company’s size and goals the best.