Joining and Optimizing Local Directories is Vital with Google’s Pigeon Update

July 30, 2014

Now more than ever, it is vital to list your business on local directories and review sites.

Google recently released what’s being called the Pigeon Update. Designed to provide more helpful and relevant results for local searches, as well as to address complaints from Yelp, the algorithm update has given higher visibility to local directories. This means that websites like Yelp, TripAdvisor, CityPages, and UrbanSpoon are getting a boost in Google results and that small local businesses may have a harder time showing up on the first page.

Lost traffic doesn’t have to be the inevitable outcome, however. Adapting your marketing and search engine optimization strategy can help you take advantage of Pigeon’s homing tendencies.

To combat a loss of traffic and remain visible to potential customers, the Minneapolis Internet marketing team at Brandography suggests search engine optimization through:

•   Taking an inventory of your listings on review sites and local directories
•   Filling in gaps where a company profile may be missing
•   Updating profiles with strong, balanced keywords for effective SEO
•   Listing your company on Google Maps and Google Plus
•   Refreshing your website content with SEO writing and regular blog posts
•   Asking clients for review on sites like Google Plus and Yelp

Explore tailored SEO tips for your industry and individual business by contacting our web agency today. We provide guidance and support through SEO copywriting for websites and local listing sites, targeted keyword research, advanced website development and mobile development to strengthen visibility, and other online advertising and marketing services. Get started with your plan by connecting with Brandography at 612.460.0016, info@brandography.com, or via our online contact form.

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