eCommerce for the Holidays: Ways to Outshine the Competition

December 6, 2017

If you run an online business, you’re well aware of how crucial it is to have a strong eCommerce site – especially during the holiday gift-giving season.

To make sure your eCommerce web design is the best it can be this holiday season, check out the following tips.

Know your audience.

Like any aspect of your business, it’s important to know your target audience. Selling an electronic product or an app may require more visuals, fun user interactions, and links to social media to capture a younger target audience. But a simple, straightforward user experience may work better if your products are geared to a less tech-savvy audience.

Find (and use) the right tools.

Just like your audience, it’s essential to understand which platform best fits your business. WooCommerce and Shopify Plus can be a good fit for small businesses, while a platform like Magento 2 provides robust customization and automation features to streamline the eCommerce process – for both you and your customers.

See if your SEO key terms need a refresh.

If it’s been a while since you’ve changed your content marketing strategy, now is a great time to give it an update. Updating your content and including relevant key words will boost your search ratings — which means more potential customers coming to your site.

Consider a pay-per-click campaign.

Implementing a pay-per-click marketing campaign is a good way to advertise your company to those who are searching for products similar to yours. As the name implies, you only have to pay when a customer clicks your ad and goes to your site, meaning your marketing dollars are spent on those who are taking action to visit your site.

Evaluate the checkout and payment user experience.

Go through your site’s checkout and payment process as if you were a customer – or better yet, have someone in your target demographic test your site. Identify what works, as well as areas that could use improvement. Whether it’s reducing the number or steps in the checkout process, simplifying payment options, or adding a confirmation screen, there may be ways to make the online holiday shopping experience even easier for your customers.

If you need help streamlining your site for this heightened season of eCommerce, talk to the experts at Brandography for pay-per-click management, eCommerce web design, and SEO marketing services today.

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