A functional and customer-centric website is key to success, especially for outdoor brands. Is your website up to the challenge of marketing in today’s world?
Jason Dailey, CEO and Founder of Brandography, a digital marketing agency with expertise in outdoor sports, examines three components your website needs to stay competitive.
Want in-person expertise? Jason is speaking at Shot University on Wednesday, January 22nd, 11:30 AM – 12:30 PM in the Murano Ballroom on Level 3. Add his presentation, “10 e-Commerce Changes You Need to Make This Year to Sell More,” to your itinerary.
Website Audit: 3 Questions to Ask Yourself
1. Does My Site Work on Mobile? In 2025, mobile-first design is no longer optional. Outdoor enthusiasts often shop, research, and check inventory while on the move. A site optimized for mobile means customers have a great experience on your site no matter where they are.
Why It Matters:
- Improves user experience with easy navigation and fast load times.
- Reduces bounce rates and increases conversions from mobile users.
- Keeps your brand competitive.
2. Is My Inventory Accurate? Managing stock is crucial, especially during peak seasons. Your site should show real-time product availability so customers can get what they want.
Why It Matters:
- Prevents overselling and stock discrepancies.
- Streamlines operations for your team.
- Builds trust for new and existing customer base.
3. Can Customers Find What They Want? If you have a large product catalog, you need a powerful search function. If customers can’t find a product quickly, chances are they’ll bounce to another site.
Features to Include:
- Predictive search that suggests products as users type.
- Filters for categories, brands, price ranges, etc.
- Search optimization for relevant key terms.
Thinking Beyond eComm
Want to set yourself apart? You don’t have to focus solely on eCommerce. Giving your customers other interactive elements means longer time on page and increases the chances they’ll make a purchase!
- Licensing Integration. Simplify licensing by allowing customers to purchase or renew hunting, fishing, or recreational permits on your site.
- Interactive Maps for Hunting Zones. Incorporate GPS-enabled maps highlighting hunting zones, fishing spots, or trail networks.
Beyond increasing sales and adding site value, these additions can help make your website an essential resource that customers will visit over and over again!
