Digital Marketing News: Apple Tops Another List, Google Embraces Twitter, & Smart Fast Food Trays

May 28, 2015

Google Adding Buy Now Button on Mobile Searches

The search giant is making it more convenient for searchers to pull the trigger on a purchase. The Buy Now button will appear in paid search results under a Shop on Google heading. Clicking on it will direct users to a product page on Google where they can select different product specs and complete the purchase. Clickz

Tweets Are Now Live on Mobile Google Searchesppc_manage_01

When you search Google on your smartphone, expect to start seeing related tweets within your results. These tweets will appear in real time and will open in either the Twitter app or your mobile web browser. For now, this feature is only available in for English mobile searches within the United States however Google is working to expand it to more languages and platforms. Search Engine Journal

Apple Is Named The World’s Most Valuable Brand

WPP’s Millward Brown has released its list of the world’s most valuable brand and the names won’t surprise you. Apple claimed the top spot in this year’s report with a value of $247 billion (up 67% from last year). Other brands at the top include: Google, Microsoft, IBM, and Visa. Clickz

Spending on Digital Advertising to Near $60 Billion in 2015

According to a report from eMarketer, brands are expected to spend $58.6 billion on digital advertising this year. This amount includes all classes of digital advertising including: mobile, programmatic display, and video. Retailers account for 22% of this spending while automotive and financial services follow with 12.5% and 12.3% respectively. DMNews

German KFC Debuts Bluetooth Fast Food Trays

Ever tried to text with greasy fingers? KFC has heard your cries for help. The fast food chain is debuting smart trays featuring Bluetooth keyboards in their new locations throughout Germany. Customers can connect the trays to their smartphones and use the keyboard to write texts without dirtying their smartphone. Clickz

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