SPACC Young Professionals

Creating an Updated Brand for the SPACC Young Professionals



Project Overview

The Saint Paul Area Chamber of Commerce (SPACC) was looking to reinvigorate the branding for their Young Professionals brand to help drive membership with their target market.


The primary objectives were to keep the brand’s core pillars in mind while appealing to a millennial market.


  • Strategy
  • Branding and Identity
  • Print Marketing Materials


Brandography developed a new brand logo and branded marketing materials that created a fresh and relevant representation of the Young Professionals to the millennial audience.

Project Scope Included:

  • Creative consultation determining brand language and messaging
  • Ideation and design of new logo
  • Brand elements including color palettes, fonts, and graphic cues
  • Creation of branded collateral materials
  • Ongoing branded print, digital, and social media pieces

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