TCI Capital

Improving PPC Campaigns Lead Quality while Lowering Cost



Project Overview

TCI was getting expensive cost per conversions, poor lead quality and irrelevant traffic produced from their PPC campaigns.


TCI’s goal was to reverse this trend and close more qualified leads with sales.


  • Strategy
  • Content Creation
  • Search Engine Marketing


Brandography revamped their account by focusing on bottom of the funnel terms, messaging and conversion strategy that is focused on the intent to drive sales. We achieved this by revamping their account, reviewing goals, strengths and strategy with their sales team, as well as performing ongoing management of lead quality in the client’s CRM to achieve comprehensive reporting.

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