TCI Capital

Improving PPC Campaigns Lead Quality while Lowering Cost

Industries

B2B

Project Overview

TCI was getting expensive cost per conversions, poor lead quality and irrelevant traffic produced from their PPC campaigns.

Challenge

TCI’s goal was to reverse this trend and close more qualified leads with sales.

Services

  • Strategy
  • Content Creation
  • Search Engine Marketing

Solution

Brandography revamped their account by focusing on bottom of the funnel terms, messaging and conversion strategy that is focused on the intent to drive sales. We achieved this by revamping their account, reviewing goals, strengths and strategy with their sales team, as well as performing ongoing management of lead quality in the client’s CRM to achieve comprehensive reporting.

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Get in touch with our team today to learn how we can help you grow your business through digital marketing.

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