Good Measure—a food brand that crafts modern blood-sugar friendly snack bars—offers three unique flavors, sold individually and in a variety pack on Amazon Marketplace. The brand needed to drive more traffic to these product listings and increase Amazon reviews to attract future customers.
As a startup, the brand was challenged with being the new kid on the eCommerce block. That meant they had little-to-no customer reviews or online presence on Amazon.
Due to not having an effective keyword strategy for product listings or descriptions, the brand also struggled with getting their products to appear on the first page.
- Search Engine Optimization
- Search Engine Marketing
- Email Marketing
Using Helium10—Amazon’s algorithm—Amazon Super URL, Facebook, Instagram, Mailchimp, and Facebook’s ad campaign manager, the Brandography team was able to generate authentic Amazon reviews and build better brand awareness around Good Measure’s products.
To improve shopping cart orders, the team helped Good Measure sign up for Fulfillment by Amazon (FBA) and updated each product listing’s ad keywords and placement. Today, Brandography has helped Good Measure leverage 12+ orders per day on Amazon.
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