GiftWorksPlus Email Campaign Strategy

Email Campaign Strategy

Industries

eCommerce

Project Overview

GiftWorksPlus (a Wisconsin-based company that designs and builds custom wooden frames and boxed gift sets) partnered with Brandography’s email marketing experts to build and launch bi-monthly email campaigns in an effort to connect with its audience and help spread awareness regarding new products and brand discounts.

Challenge

The custom gifts company needed an effective email marketing strategy to improve open rates and engagement among its subscribers.

Services

  • Search Engine Optimization
  • Email Marketing

Solution

By optimizing each bi-monthly email campaigns’ send time and subject line, Brandography’s email experts were able to increase open rates from 8% to 20% over a 6 month period.

OPEN RATES INCREASED TO

0%

IN AS LITTLE AS

0

MONTHS
Creating a

0%

Overall improvement in email user management

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