A font style can say a lot about who you are as a business. While the initial design of your company’s logo is an essential piece of your brand’s messaging, the font you use to tell your story can have just as large of an impact. Customers associate meaning to different fonts types and how they are used in marketing. The contrast, modeling, shape, and stroke of a font type work together to help influence your audiences’ perception of your company.
Knowing how to effectively utilize these varying components is critical if you’re deciding which fonts best complement your brand’s identity.