Setting goals and measuring success (or lack there of) is a crucial part of any business. This practice helps business owners understand what is going well, what areas could use improvements, and encourages growth and innovation within any company. While you may be experienced in setting goals within a brick and mortar setting, there are countless tools and analytics for tracking eCommerce website objectives that make gaining insights easy but forming understandings complicated.
A business without goals is like a ship without a map. It might be able to survive for a while but it won’t take long to realize it’s in grave trouble. Before launching into an building an eCommerce site, it’s important to understand what you hope to achieve with it and determine what success looks like. Not only will these goals help you gauge how well your website is performing, they also play an important role in the eCommerce website design process. To get started, let’s take a look at the difference between goals, strategies, and tactics for an eCommerce site.