When the economy takes an unexpected turn, most businesses, understandably, look for ways to cut down on costs. Sadly, the area of your business that usually gets the first boot is marketing.
During these strange times, it’s hard not to feel uncertain about the days ahead and what type of impact it will have on your business’s revenue, employees, and customer retention. One thing is for certain, however, staying connected with your customers and creating a strong digital presence amid all the noise on the internet will greatly benefit your brand’s awareness, customer loyalty, and their ongoing engagement with your products and services.
Like any issue in marketing, the solution is working together and elevating the success of one another. Now more than ever it’s important to understand the value that your company brings to you clients and make sure your marketing is emphasizing this. Even just basic communication efforts can make a world of difference in consumers’ perception during this time. Below are a few ideas on how you can support your brand and keep your customers educated on all your business news and changes during this time.
7 Ways Your Digital Marketing Agency Can Support You Amid COVID-19
1. Stay Connected
By increasing the frequency of your digital communications and further customizing and segmenting your lists (i.e. internal team, partners, customers), we’ll help you create a stronger visual brand presence and let customers know where you are, what you’re up to, and how they can help support your small business.
2. Keep Customers in the Loop
The creation of a FAQ page can help streamline any incoming requests (this can include basic company information, as well as information on how you are handling COVID-19 in terms of daily operations, supporting your customers and staff, etc.).
3. Simplify Your Communication
If your company is receiving a surplus of service/customer service calls, we’ll help you utilize effective, secure online chat tools that allow one rep to speak with multiple people at one time.
4. Keep Everyone Informed
Get support and guidance on implementing the right SMS or MMS tool that fits your business’s ongoing communication needs. (There are many great options out there if you want to text message your team/customers via a web interface). Learn more!
5. Build More Brand Awareness
Create and publish press releases, blog posts, eblasts, landing pages, etc. to keep your customers informed about your business, your services, new products, and special promotions.
Many customers are wondering whether certain businesses are still open or if they can access your services online. During this time, it’s essential to stay connected to your customers, partners, and internal teams. Remember, the more information people receive, the better prepared they are to make a decision they feel confident in, which could mean choosing your products over a competitor’s.
6. Get the Word Out About Your Community Efforts
Strategically advertise and market your creative programs that are working to help support the community.
- One of our clients (a local brewer) is launching a new product series, where 100% of its proceeds will be collected to financially support families who work in the hospitality industry but cannot go to work during this time. We are coordinating all of their digital communication needs to keep their local patrons and staff informed, as well as inspire other businesses in the industry to join the movement.
- Another one of our clients who represents the mental health industry is now offering remote individual therapy and counseling sessions. Through the creation of a landing page that features FAQs on how to schedule appointments/attend therapy via teleconference, as well as eblasts that keep clients and clinicians informed about this new service, we are continuing to support this business and keep their customers informed, engaged, and connected.
7. Enhance Your PPC Campaigns
Customizing ad text on PPC campaigns to specify what’s on everybody’s mind (“Are you open?” “Are you safe?” “Are you clean?”) is a sound tactic during this time. Depending on your campaigns and strategy, adding a simple extension (like “COVID-19 FAQs”) that links to an FAQ page might give consumers more confidence to visit your location or order your products online. Talk to a PPC expert to learn more!
Here to Support You and Your Customers
When this pandemic is over, it will be time for all of us to get back to normal business operations. By continuing your digital communication, you’ll retain a solid customer base and perhaps even influence potential new customers to start buying from you as well. A company that remains calm, connected, and confident during uncertain times is the one more customers will gravitate to and follow.
For questions about how we can help you improve your digital communication efforts, contact us today!