Website homepages are the new storefront windows, comment sections are the new customer recommendations, and a contact page is the answer to the question “Can I help you?”.
Customer-experience is vitally important for any brick-and-mortar businesses, but even more so for online stores and website. It takes much more effort to walk out of a store than it does to close out of a web browser (not to mention the guilt that comes from being stared at by the cashiers as you leave without buying anything).
The point? Great user-experience means more sales. And a great user-experience online begins with a great web design. If a consumer lands on your website and is turned off by a clashing color scheme, confused by a lack of organization or simply unimpressed by an absence of quality content… they will run. Both from your website and the amazing products and services that you offer.