If you’ve thought about selling on Amazon but stopped short of making it happen, you may be missing out. From fast shipping speeds to undeniable credibility, this platform allows you to reach potential customers all over the world.
Brandography’s Amazon Marketing Strategist, Justin Cocchiarella, discusses a few benefits you may want to consider.
Top 6 Benefits of Selling on Amazon
1. Massive Customer Base
Let’s start with the fact that Amazon currently has over 300 million active customers worldwide. Listing products on the platform provides access to a large, ready-to-buy audience with plenty of opportunities to segment. Setting up shop there is like being part of the largest mall, but online.
Instead of spending years building brand awareness from scratch, you’re meeting customers where they already are.
2. Multi-Channel Fulfillment (MCF) Shipping Speeds
Recently, Amazon quickened its shipping speeds so your products get to your people faster, a rate that’s already led to improved customer satisfaction.
| Shipping Speed | Delivery Time |
|---|---|
| Standard | 3 Business Days |
| Expedited | 2 Business Days |
Sellers can trust Amazon’s Multi-Channel Fulfillment (MCF) because it leverages the same reliable infrastructure as FBA, fast shipping, accurate order handling, real-time tracking, and Amazon’s world-class logistics network. The result is a seamless delivery experience across all their sales channels, without you having to oversee it all.
3. Build Trust and Credibility
Amazon’s brand reputation for fast shipping, easy returns, and strong customer service increases buyer confidence in sellers, even new brands. Customers know and trust seeing the prime badge on listings. By selling on the platform, you immediately benefit from that built-in trust, even if customers are discovering your brand for the first time.
4. Built-in Infrastructure
Amazon offers services like Fulfillment by Amazon (FBA) and Multi-Channel Fulfilment (MCF), which handle storage, shipping, customer service, and returns. Clients who choose to go with MCF save an average of 40-60% on shipping costs. Amazon’s warehouses are secure, tech-driven, and backed by strong policies, like automatic reimbursements for lost or damaged items, giving sellers confidence that their inventory is safe and professionally managed.
5. Boost Your SEO and Visibility
An optimized Amazon listing doesn’t just help you sell more on Amazon. It can improve your overall online visibility. Amazon pages rank highly in Google search results, meaning your products can get discovered organically without extra ad spend.
6. Diversify Your Sales Channels
Relying solely on your eCommerce site or your physical stores can be risky, especially in today’s market. When you diversify your revenue streams, you’re helping to protect against market fluctuations. Plus, you’re exposing your brand to customer segments you might not reach otherwise.
“Selling on Amazon isn’t just about access to a marketplace—it’s about plugging into a trusted ecosystem with hundreds of millions of active customers. With built-in infrastructure like Fulfillment by Amazon (FBA) and Multi-Channel Fulfillment (MCF), companies can scale faster, deliver reliably, and build instant credibility with a global audience that already trusts the platform.” – Justin Cocchiarella, Brandography’s Amazon Marketing Strategist.
Hand Over Your Inventory
Getting your goods where they need to go can sometimes be the hardest part of running an eCommerce business. Relying on Amazon means having a partner who can handle the details so you can focus on scaling up.
Brandography helps brands create strong, sales-driven strategies for selling on Amazon, including setting up optimized storefronts to crafting winning ad campaigns.
Curious to learn more? Fill out our form and let’s talk about how we can get your brand in front of millions of potential buyers.
