Superstitious? We’ll Disprove Your Internet Marketing Superstitions

February 13, 2015

On most days, Brandography is a pretty even-keeled digital marketing agency. However, today is Friday the 13th and all bets are off the table. We’re taking extra precautions to avoid black cats, broken mirrors, and all types of ladders until we’re safely back in bed tonight.

This got us thinking about some of our favorite online marketing superstitions we’ve heard over the years. While some of these actually have some merit, most are about as effective as tossing a pinch of salt over your shoulder. We’ll try to set the record straight on a few of our favorites:


  • I don’t need to blog because no one will even read it: As the old adage goes, You’ll never know if you don’t try. Even if no one reads your blog posts, blogging can still do wonders for your website in the search game. Write about something you’re interested in, stick to SEO best practices and watch your page views increase!
  • Using social media will open the door for negative feedback: While this may be true, the majority of people aren’t out to get you. Be good to your customers and they’ll be good to you. When that stray negative comment comes in, address it politely and do everything to correct it.
  • Including certain words in an email blast will automatically designate it as spam: Email spam filters have become much more advanced in recent years. As long as your email marketing blasts contain solid content without any bad links you should have nothing to worry about.

Even if you’re not superstitious, these tips can still help you take more control of your digital marketing strategy. For those suffering from paraskevidekatriaphobia, know that Saturday is just a few short hours away.

Have a favorite Internet marketing superstition you want to share or need help getting over one? Give us a call! The Brandography team is ready to help ease your mind with professional SEO services, brand management, web development, and online marketing consulting.

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