OUR WORK
Carlson's Choke Tubes worked with Brandography to set up and optimize an Amazon storefront that connected customers with exactly the right product.
THE CHALLENGE
Needed to get over a thousand products listed on Amazon
Needed a cohesive brand experience for consumers
THE HURDLE
An extensive amount of listings needed to be created and optimized, with proper branding, in a short period of time
THE RESULTS:
From no sales to
over $233k in revenue
in a year
OUR APPROACH
- Protected margins by collaborating with the client about resellers, cutting MAP.
- Upgraded all of the listings with new imagery, including compatible product models, videos, different types of chokes, and how they're used.
- Optimized shipping efficiencies to increase sales.
- Helped default to the “Get it Faster” buybox, leading to increased conversions.
Carlson's Choke Tubes are precision-engineered to optimize shotgun performance for hunting, clay shooting, or competition. With 30+ years of expertise, Carlson's has built a reputation for delivering high-quality choke tubes that provide superior patterning, reduced recoil, and improved accuracy.
With so many various constrictions for different shooting applications, it was important that their Amazon storefront connected the customer with the right product.
“As Carlson’s Amazon Marketing Strategist, I’ve worked on ensuring the brand's success on the platform,” said Justin Cocchiarella, Brandography’s Amazon Marketing Strategist. “By getting listings placed in the correct categories, we've improved discoverability for targeted customers. We’ve also helped streamline brand identity across products and established proper variations to make product selection easy and intuitive for buyers. Our strategies have enhanced order and shipping management, for a seamless customer experience. All of this, plus our strategic product optimizations, including compelling copy and visuals, have led to a drastic increase in conversion rates.”
“In the ever-changing landscape of Amazon rules, sales, and programs, Brandography is a great asset to have in your corner. Brandography’s team promptly responds, addresses, and resolves many issues on our behalf without tying up our day-to-day operations leaders.
They wrap up proposals and issue resolutions concisely in a recap email about action taken. If they don’t have the answer on the spot, they will quickly investigate to get you the correct answer. I appreciate their expertise, promptness, and their ability to translate tech jargon into actionable terms that are easy to understand.”
- Carlson's Representative
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