OUR TOOLS
Brandography managed the entire digital marketing strategy for the Minnesota Ice Festival, a regional winter event, including campaigns across Facebook, Google, and Amazon DSP (Demand-Side Platform).
THE CHALLENGE
Get the word out about this event by reaching the right audience at the right moment.
THE RESULTS:
30% lift in brand impressions
High video engagement, with over 3.19 million STV video completions
Lowered the CPA by 20% during the run of the campaign
More Stats
- 935K Impressions and 229K Engagements using asset-based creative.
- 191K Impressions and 120K Engagements from geo-targeted display ads.
Campaign Strategy & Execution
Brandography’s multi-channel approach with Amazon DSP to maximize event engagement based on using behavioral and demographic audience signals.
- Leveraged Amazon’s audience insights to reach users interested in winter activities and family events.
- Expanded reach via Amazon-owned platforms and premium partners like Hulu, Paramount, and Roku.
Amazon DSP proved to be a high-impact channel for driving event awareness, engagement, and conversions, leading to record-breaking attendance, selling over 40,000 tickets.
By leveraging Amazon’s first-party shopper data, Brandography reached high-intent consumers both on and off Amazon, expanding beyond traditional audiences. While Facebook and Google played a role in driving awareness and engagement, the Amazon DSP campaign was the standout performer, delivering impressive results over the three-week campaign.
Why Amazon DSP?
Amazon’s demand-side platform enables advertisers to programmatically buy display, video, and streaming TV (STV) ads. Unlike traditional ad platforms, Amazon DSP provides access to Amazon’s exclusive first-party data, allowing brands to target consumers based on shopping behavior, demographics, and in-market signals.
Display Ads via Amazon DSP
What it is: Targeted banner and image ads across Amazon and third-party sites designed to drive traffic to the event’s website. Brandography used geo-targeting to reach audiences in the Twin Cities metro area.
Our results: 191,124 impressions and 120,153 engagements.
Asset-Based Creative
What it is: Customizable ad formats leveraging brand assets to create dynamic and engaging Amazon DSP campaigns. Dynamic, component-based creative optimized for different audience segments.
Our results: 935,157 impressions and 229,725 engagements.
Thinking Beyond Traditional Marketing
By integrating Amazon DSP into Minnesota Ice Festival’s digital marketing mix, record-breaking attendance made this event a success!
Looking to reach new audiences? Great! Let’s connect and look at how Amazon DSP can elevate your next campaign.